Not Just 'Cyber Monday', But 'Cyber Week' For Many Kentucky Retailers
Some businesses in Kentucky are working to extend cyber Monday through the end of the week. A number of advertisements this past weekend promoted an e-commerce focus for the entire week.
Kentucky Chamber of Commerce President Dave Adkisson says UPS in Louisville is beefing up its workforce to keep up with demand, as is a major on-line delivery service in the Bluegrass Region.
"In central Kentucky, you have Amazon and locations where they are shipping product through all hours of the day and night," said Adkisson. "So Kentucky with its central location and great logistics network both air and rail and highway, we're in great shape to take advantage of e-commerce."
In addition to big corporations like UPS and Amazon, Adkisson says many smaller retailers have reinvented themselves to take advantage of e-commerce. Adkisson says e-commerce is still not viable for all Kentucky retailers.
"There's fallout from this. You know a traditional main street merchant who has not made that leap or whose business products and services don't really lend themselves to e-commerce, they have to emphasize customer service and other facets of their business that will keep their customers loyal," added Adkisson.
In addition to all the individual retailers located throughout the Commonwealth, Adkisson notes UPS in Louisville and Amazon in central Kentucky are even bigger employers during the holiday season.