Underwriting on WKU Public Radio reaches a unique audience in a very unique way with advantages not available with other media:
- MINIMUM CLUTTER - we only air a limited number of announcements per hour, so your message receives listener attention.
- HIGH TIME SPENT LISTENING- your message is heard because our listeners stay tuned for longer periods of time.*
- UNDERWRITER SATISFACTION - listeners prefer to buy products from public radio sponsors, when price and quality are equal - and underwriters say public radio has met their marketing expectations.*
- HALO EFFECT - Underwriting on public radio enhances your image, projecting quality, credibility and stability. As a result listeners are more apt to learn more about and do business with the underwriter.*
The real question to ask is not why underwrite but rather why not?
Contact our Corporate Support Team and we will work with you to create a customized underwriting package that meets your needs and budget.
*Based on a national survey conducted among public radio listeners by Knowledge Networks.