Gov. Andy Beshear has signed an executive order allowing student-athletes to make money off their name, image and likeness.
The move will allow players to profit off endorsements, sponsorships, appearances and other ventures. It comes amid increased pressure on lawmakers across the country and the NCAA to allow student-athletes to receive fair compensation.
Beshear said he arrived at the decision after talking to the state’s university and political leaders.
“This action ensures we are not at a competitive disadvantage in recruiting, and also that our student-athletes have the same rights and opportunities as those in other states. For any individual athlete, their name, image and likeness are their own and no one else’s,” Beshear said.