On a September afternoon at Western Kentucky University, pop culture mingled with politics during a Rock the Vote registration drive. A recording of Taylor Swift's "Look What You Made Me Do" played in the background, as Jeb Veeck with College Republicans manned an information table on campus.
"Are you thinking about joining College Republicans?", he asked a student.
As a Republican, Veeck has a lot of company. In Kentucky, the GOP has been outpacing the Democratic party in terms of new voters for many years.