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WKU Admissions Director: Fewer Students Seeking Higher Ed Leads to Change in Recruiting Strategy

WKU

The Director of Admissions at Western Kentucky University says colleges are having to rethink their approach to attracting prospective students.  Jace Lux points to a recent Gallup poll showing a significant decrease in the perceived value of a college education among young adults.

"Whereas we used to be able to start a conversation with students and families about why they should choose WKU, now we're really having to back that conversation up and start with all of  the reaons why they should go to college in the first place," Lux said. 

The poll found just 41 percent of adults ages 18 to 29 considered a college education as "very important". That's a drop of 33 perentage points since 2013.

Lux said WKU is committed to retaining and graduating its current pool of students and is being more intentional in its recruitment efforts.  

You can hear our conversation with Lux about the challenges facing college and university recruiters by clicking on the "Listen" above. 

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